1. Use Localised Geo-Targeting
- Log into Google Ads and select the ‘Campaigns’ section.
- Start a new campaign or choose an existing one to modify.
- In the campaign settings, look for the ‘Locations’ option.
- Click on ‘Enter another location’, type in “Gympie,” and pick it from the dropdown.
- Adjust the targeting radius if needed, like setting it to 20 km around Gympie.
- Save your changes to apply the geo-targeting.
2. Optimise for Mobile Users
- Open your Google Ads account and pick the campaign you want to adjust.
- Go to ‘Devices’ in the campaign’s settings.
- Change the bid for mobile devices. Consider increasing the bid to focus more on mobile traffic.
- Ensure your landing pages are mobile-friendly. This includes quick load times, responsive design, and straightforward call-to-action buttons.
3. Add Ad Extensions
- In your campaign in Google Ads, select the ad group you want to enhance.
- Click on ‘Ads & extensions’ from the menu on the left.
- Head to ‘Extensions’ at the top of the page.
- Click on ‘+’ and then choose the type of extension you want to add (like location, callout, sitelink).
- Input the necessary details for each extension. For location extensions, enter your business address; for callouts, include short appealing texts such as “Free Shipping” or “24/7 Customer Support”.
4. Implement Remarketing Strategies
- In Google Ads, go to the ‘Shared library’.
- Choose ‘Audience manager’ then ‘Audience lists’.
- For a new list, click ‘+’ and select ‘Website visitors’.
- Name your list and define the criteria, like targeting visitors who viewed certain pages but didn’t buy.
- Save the list and add it to relevant campaigns by including it in the audience settings of the campaign.
5. Focus on High-Intent Keywords
- Begin with keyword research using tools like Google Keyword Planner.
- Identify keywords that are specific to your business and suggest a strong intent to purchase.
- In Google Ads, go to the chosen campaign and select ‘Keywords’.
- Click on ‘+’ to include new keywords.
- Enter your chosen high-intent keywords and select the right match type (exact, phrase, or broad).
- Decide on your bids for these keywords, considering your budget and the competitive nature of these terms.
6. Utilise Local Events and Trends
- Identify local events and trends in Gympie that align with your business through local news, community boards, or social media.
- Create specific ad campaigns or ad groups for these events or trends in Google Ads.
- In the ad settings, adjust your ad copy to reference the event or trend clearly and relevantly.
- Choose targeting options that match the event’s audience, like specific demographic targeting or interest categories.
- Monitor and adjust your campaign as the event approaches or as trends change.
