Website Design Hervey Bay

Table of Contents

1. Use Localised Geo-Targeting

  1. Log into Google Ads and select the ‘Campaigns’ section.
  2. Start a new campaign or choose an existing one to modify.
  3. In the campaign settings, look for the ‘Locations’ option.
  4. Click on ‘Enter another location’, type in “Gympie,” and pick it from the dropdown.
  5. Adjust the targeting radius if needed, like setting it to 20 km around Gympie.
  6. Save your changes to apply the geo-targeting.
Gympie Google Ads Localised Targeting Example
Gympie Google Ads Localised Targeting Example

2. Optimise for Mobile Users

  1. Open your Google Ads account and pick the campaign you want to adjust.
  2. Go to ‘Devices’ in the campaign’s settings.
  3. Change the bid for mobile devices. Consider increasing the bid to focus more on mobile traffic.
  4. Ensure your landing pages are mobile-friendly. This includes quick load times, responsive design, and straightforward call-to-action buttons.

3. Add Ad Extensions

  1. In your campaign in Google Ads, select the ad group you want to enhance.
  2. Click on ‘Ads & extensions’ from the menu on the left.
  3. Head to ‘Extensions’ at the top of the page.
  4. Click on ‘+’ and then choose the type of extension you want to add (like location, callout, sitelink).
  5. Input the necessary details for each extension. For location extensions, enter your business address; for callouts, include short appealing texts such as “Free Shipping” or “24/7 Customer Support”.

4. Implement Remarketing Strategies

  1. In Google Ads, go to the ‘Shared library’.
  2. Choose ‘Audience manager’ then ‘Audience lists’.
  3. For a new list, click ‘+’ and select ‘Website visitors’.
  4. Name your list and define the criteria, like targeting visitors who viewed certain pages but didn’t buy.
  5. Save the list and add it to relevant campaigns by including it in the audience settings of the campaign.

5. Focus on High-Intent Keywords

  1. Begin with keyword research using tools like Google Keyword Planner.
  2. Identify keywords that are specific to your business and suggest a strong intent to purchase.
  3. In Google Ads, go to the chosen campaign and select ‘Keywords’.
  4. Click on ‘+’ to include new keywords.
  5. Enter your chosen high-intent keywords and select the right match type (exact, phrase, or broad).
  6. Decide on your bids for these keywords, considering your budget and the competitive nature of these terms.

6. Utilise Local Events and Trends

  1. Identify local events and trends in Gympie that align with your business through local news, community boards, or social media.
  2. Create specific ad campaigns or ad groups for these events or trends in Google Ads.
  3. In the ad settings, adjust your ad copy to reference the event or trend clearly and relevantly.
  4. Choose targeting options that match the event’s audience, like specific demographic targeting or interest categories.
  5. Monitor and adjust your campaign as the event approaches or as trends change.

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