Scope of Work
- Website Design and Development:
- Aesthetically pleasing design aligned with the brand identity.
- Mobile-responsive design for accessibility on various devices.
- Integration of key business information and contact details.
- Basic SEO optimisation for better visibility in search engine results.
- Integration with a lead form and conversion tracking for Google Ads and Google Analytics.
- Google Ads Management: Setup a campaign to push leads to the newly developed website.
- Search Engine Optimisation: Standard SEO campaign for creating long-term results in natural Google listings.
- Facebook Ad Account Setup: Help with setting up the Facebook ads account and provide instructions.
Timeline
- Website Development: Estimated time from start to completion: 1-4 weeks.
Website
The website will be setup to have all the information about the brand and business, it will be SEO optimised and include landing pages targeting the specific areas the business is looking to attract customers from.
Pages and Navigation
- Home
- Products
- Awnings
- Blinds
- Roller Blinds
- Curtains
- Shutters
- Gallery
- About Us
- News
- Locations
- Bundaberg
- Hervey Bay
- Fraser Coast
- Wide Bay
- Contact
- Free Quote
Google Ads
There is a specific learning recommendation that lasts 3 months for any new advertising account, this learning period is what makes the account work and understand your business, target audience and conversion structure.
As with any type of marketing campaign, the end goal is to target lead generation and conversions. The rest of the sales process is up to you.
I’ve included the following chart to explain the 90-day cycle that a Google Ads campaign will go through:
I’d recommend spending at least $20 per day on this industry if you want to see activity.
The Google Ads Budget can adjust up and down as per your marketing budget, this gets paid directly to Google via your credit card.
| Setup Fee | Month 1 | Month 2 | Month 3 | |
|---|---|---|---|---|
| Google Ads Management | $620 | $360 | $360 | $360 |
| Google Ads Budget | $600 | $600 | $600 | |
| Total Monthly | $960 | $960 | $960 |
The Google Ads spend is assigned directly to your credit card and Google invoices and charges you randomly over the first month, I do not earn any money off your Google spend, only the management fee I charge separately.
With Google Ads, due to me having to do a fair bit of initial work and setup, I don’t give access to the account unless you pay a setup/takeout fee which is $620. This however is optional and is only there to stop people from paying for 1 month and then leaving after I’ve spent a large amount of time and expertise setting it all up. If there is an existing Google Ads account then a cleanup/setup fee of $620 is charged instead of the setup/takeout fee.
Search Engine Optimisation
I recommend investing in my Growth SEO plan for at least 6 months. This comprehensive solution includes keyword optimisation of up to 30, citation building, local SEO, sitemap management, on-page SEO, social media links, site schema, technical SEO, and Google Analytics setup. With a fresh start on your website, I can create a strong foundation for growth from the outset, allowing me to focus on optimising your Google presence.