Many small businesses around Hervey Bay, Bundaberg, Gympie, and Maryborough rely heavily on Facebook to promote their services and connect with customers. While Facebook is a handy tool, it shouldn’t be your only online presence. Having your own website gives you more control, credibility, and opportunities to grow your business than a Facebook page ever could.
Here’s why I believe having a website is essential for small businesses in our local area.
Build Credibility and Professionalism
A professional website shows that you’re serious about your business. Customers tend to trust businesses that have a proper website because it allows them to find detailed information about your services, pricing, and even customer reviews. Relying solely on Facebook might leave some people questioning whether your business is legitimate.
If you’re ready to take your business to the next level, I can help with professional and easy-to-use web design services.
Be Found on Google
A website makes it much easier for your business to be found when locals are searching for your services on Google. Facebook pages have limited visibility in search results, but a website with good search engine optimisation (SEO) can make sure you show up for terms like “Gympie electrician” or “Maryborough hairdresser.”
I specialise in SEO services to help your business rank higher on Google and bring in more local customers.
Full Control Over Content and Branding
Your website is yours to control. You’re not limited by Facebook’s layout, algorithms, or changes to their platform. A website allows you to showcase your brand the way you want, whether that’s through custom designs, detailed service pages, or even a portfolio of your work.
Sell Products or Services Directly Online
If you’re in retail, hospitality, or any service industry, having a website lets you sell products or take bookings directly. You don’t need to rely on third-party apps that can take a cut of your profits. Whether it’s an online store or a booking system, I can integrate tools that Facebook simply doesn’t offer.
Offer Better Customer Support
Your website can provide tools that make life easier for your customers. From FAQs to contact forms or even live chat, a website allows you to offer support on your terms. This is something Facebook can’t do as effectively.
If you already have a website but need help keeping it updated and running smoothly, my WordPress maintenance services are designed to take the hassle off your plate.
Gain Valuable Customer Insights
A website allows you to track and analyse visitor behaviour. You can see where your visitors are coming from, which pages they view, and what services interest them. This data helps you make informed decisions about your marketing and services. Facebook analytics simply don’t offer the same depth of insight.
For those running Google Ads, having a website is a must. My Google Ads and PPC management services can ensure your ads are driving traffic to a website that’s designed to convert visitors into customers.
Make It Easy for Customers to Contact You
A website gives customers multiple ways to reach you—contact forms, clickable phone numbers, or maps to your location. While Facebook Messenger is useful, it doesn’t offer the same level of convenience or professionalism that a website does.
If you’d like to talk about setting up a website that works for your business, feel free to get in touch with me here.
Wrap-Up
While Facebook is a good tool for engaging with customers, it’s not a complete solution. A website provides credibility, better Google visibility, and the ability to truly grow your business in Hervey Bay, Bundaberg, Gympie, or Maryborough. If you want to stand out and attract more local customers, a website is the way to go.
I’m here to help you make it happen. Take a look at my web design services or contact me directly. Let’s build something that works for your business and your goals.
